Shamroc Peterson is the Founder and CEO of Diverseego, the first travel streaming video network dedicated to celebrating and empowering Black and Latino travelers and creators across the United States. As a pioneering multicultural platform, Diverseego inspires audiences to explore overlooked destinations through original shows produced by Black and Latino storytellers.

A visionary at the intersection of media, culture, and representation, Peterson is reshaping travel narratives through inclusive, authentic storytelling.

In addition to his executive leadership, he is a seasoned Travel TV Host. As host of the travel series "Show Me Where," he brings destinations to life with energy, humor, and heart, engaging audiences worldwide.

Recognized for his thought leadership and advocacy, Peterson continues to pioneer a new era of travel storytelling—blending culture, innovation, and empowerment while amplifying the voices of Black and Latino creators.